Can not betray the brand, not to betray the soul
Last night to see CCTV2 "Irori On the Road" program Huiyuan Chu invited to do the new officiating guests in a program host and Zhu constantly talking about the Coca-Cola to buy Huiyuan been a problem in the moderator's question to answer, Zhu seemed to ease the outside world public opinion, not the slightest awareness of Huiyuan merger opposition have been subject to any pressure, other people, after all, entrepreneurs, a business manager, to answer questions there seem justified Festival, neither haughty nor humble, carrying He said the brand value, social value of the banner at the scene in a program to win a lot of applause. Zhu real understanding of the new ceremony of the "Win in China" program, when he and Ma,史玉柱scene alongside programs teach participants how to start, a word which I have also impressed, "we should learn from Coca-Cola, and then surpass him" , this program last night and again in front of the audience to re-surface again said, Coca-Cola to the acquisition of Huiyuan is not a matter of one or two days, but since it has been media reports that carved from one stone irritable Melaleuca from waves, the people of public opinion in an uproar, Zhu new ceremony is the brain there are problems with how good a brand that sold on the sell-ran Road, Chinese enterprises so there is no self-esteem? They throw a winks his arms back? Huiyuan is the original intention to complete the private enterprises, in the development process by the generous support of national policy treatment, now more than two decades of hard work to the outcome of handed it over to others, it is inevitable people will not be unanimous opposition voice, will work together to ordinary business of mergers and acquisitions in the case rose to the nation onto a problem.
"We learn from Coca-Cola, and then pass him," But now we have become so dramatic, a desire to have a better Huiyuan have sold their competitors really can not understand why, a big private enterprises, and its net fruit juice products to occupy the Chinese market for more than 70 percent, driven by related industries, employment in as many as tens of thousands of people, and now owners of Coca-Cola, I question Zhu Huiyuan you want to save or to destroy Huiyuan?
In fact, we are not opposed to the normal and reasonable commercial deals, if a company or brand because of the mismanagement of the crisis should be sold, IBM's personal PC sector is not acquired by Lenovo, how do we not seen the Americans as opposed to Coca-Cola Like the acquisition of Huiyuan, Coca-Cola to buy Huiyuan surface was a commercial acquisitions or business strategy can be seen from the past, foreign acquisitions of Chinese enterprises look at the purpose of the case may only ask Zong Qinghou know.
Chinese enterprises by foreign mergers and acquisitions, rather than one of the two, but the result was almost surprisingly similar, not the death is a disability, not in the struggle is to regret. Take a look at their destiny now, perhaps we can understand why foreign investors have so love the acquisition of Chinese enterprises?
In 1990, Shanghai Jahwa joint venture with Johnson, the people are familiar with "the United States and Canada net" trademark was shelved, "the United States and Canada net" of the United States were black radar mosquito aroma, it was a wash, Mr. Vermeer. Shanghai Jahwa 1994 £ 5 billion net trademarks of the United States and Canada, but has lost the opportunity to stand up.
In 1994, Unilever made toothpaste factory in Shanghai's holding power, and adopt the mode of leasing brand toothpaste factory in Shanghai, "China" toothpaste, a "Chinese" not Chinese toothpaste embarrassing situation now, the Chinese toothpaste in the market share has been pitifully small.
In 1996, the "vitality of 28" with Germany and the United States joint venture company Reckitt Benckiser, the "vitality of 28" This well-known brand of washing powder from the memory of people gradually disappeared, the vitality of the vitality of 28 when the squeeze was too Meijie into the grave, no more!
In 2000, the Robust was the acquisition of Danone, Robust brand now has been basically out of the market, once famous 27 purification also rare traces of purification in the market is running out, Health Express also seems that no oil, and does not run.
L'Oreal acquired in 2003 a small nurse, 5 years later, a small nursing home on one of the L'Oreal has been carefully protected? Almost did not pass out to stores to see almost disappeared.
Last year, with Danone Wahaha trademark of the hubbub of the quarrel, and now there is news of Coca-Cola to buy Huiyuan, with so many former example, the acquisition of Huiyuan case has aroused people's national sentiment sank a long time and oppose the voice of the territory, the law of the jungle is the law of survival of the world, big mergers and acquisitions of small enterprises, like the United States to fight in Afghanistan, Iraq, pose a threat to me, I hit you, or even pleasing to the eye will see you do not hit you can never tell, foreign acquisitions of Chinese enterprises Is it not true that this reason, in the world, Coca-Cola is the world's top 500, but in China, his position is not yesterday's, canned drinks boss location by the Chinese herbal tea to the capture of Wang Ji, and fruit juice products not as unified, not to be placed on a par with the Huiyuan and Coca-Cola out of this one stroke, in fact he was very aware of that want to reap without sowing, in order to defend it in the Chinese market the first location of the beverage industry, it can not wait even a little bit. So very cruel and ruthless, not to Chinese enterprises in a killing?
With the spreading financial crisis, many enterprises had a hard time it is true, If you have just raised his gun and surrender that's not what a good fighter, happy soldiers captured more terrible than a traitor, and enterprises is also true, If you have a chance to survive or to live in a time when just told outsiders flirt, I see this kind of entrepreneurship is nothing good stuff, if this enterprise is represented by the industry as a whole or the entire nation, then he can not forgive it, and keeps saying that perhaps the social value is a fool who lies only with the aim not to deceive the people he was feeling, emptied the national wealth generated in the endorsement of the pressure of public opinion?
Whether individuals, corporations or countries, want to survive must constantly strive to become their own powerful real strong. Do not rely on any outside force, not. Huawei, ZTE, Haier, Lenovo, such as batch after batch of excellent Chinese enterprises errors walked the Avenue of Stars this right, not relying on independent innovation and strategic restructuring of enterprises to enjoy the glory brought about by the development of it?
The Coca-Cola to buy Huiyuan is clear is the Coca-Cola set up the trap, you want to nibble and drink to occupy the Chinese market is the most fundamental purpose, not to mention the brand Huiyuan comes puberty, the huge development potential and not to discuss the assessment on as to the middle-aged do not have to take things too hard so ah? Huiyuan Whether judged from any perspective, are not necessary to buy Coca-Cola, Huiyuan sold the brand for me personally in terms of perhaps there is not much impact, because I did not Huiyuan, if it is standing on State responsibility or national sentiment point of view, is to betray the soul of Huiyuan sold! !
