The failure of the brand, the only importance of marketing activities. The success of the brand, for the attention paid to employees, vendors and customers consistency of real-life experience.
The failure of the brand, with money to build the brand. The success of the brand, to create innovative brands, revenue, gross profit and advantage.
Giant to Inspiring adventure (warm start to explore) as a new spirit of the brand in order to encourage the enthusiasm and professionalism of every consumer through Giant Bicycle, a new self-discovery.
Innovation can not be on the following carefully to understand the meaning of the phrase, perhaps you can start to explore the future of the brand's passion.
Each stage of innovation and, on behalf of the Giant various business opportunities, but also to create a larger market. Therefore, innovation and the Giant stage, not only to establish the brand as well as create new business opportunities, this is the brand can focus on long-term.
When to create its own brand〕 Key, Key to the Giant bike is〕 publicity as the main axis. When walking Key IBD (store)〕 mode, let the professional staff, how to Key unlimited extension of your field of vision〕.
When you smile at both ends of the curve of Key Technology, Innovation and〕 Key brands, services〕 go, and gradually give up the Key to consider assembly, manufacturing〕, Giant Key with the World Giant, the Giant of the world. 〕 To create curves 〔laughter full value〕 Lian, as Key assembly, manufacturing〕 Giant is the basis of quality; general manager of the Giant LAW security at the outset of the first sentence: "The brand will offer a quality-based.". If the curve as a smile and give up on the basis of the quality of Giant Key assembly, manufacturing〕, which is the habitat of quality brands not in the hands of the hands of others. When the Giant Key to hope that life can be better for the brand〕 on the basis of the information, if the domestic bicycle is still in the Red Sea would like to attack each other, how can we can create a better life 〔〕 atmosphere? Giant step forward and then, and the domestic bicycle industry alliance group. When the bicycle industry in the midst of a harmonious co-operation, can we really can create a better life 〔〕 feeling.
Knight's bike, so that by riding in the Key of life can be better〕, environmental-friendly, healthy, why not share 〔〕 joy of the ride? When to tell the world, so that cycling can be a better life 〔〕 ago, the need to start by itself, then put on the island of Key Cycling (Cycling Island)〕 concept, when Taiwan has become an island of Key Cycling (Cycling Island )〕, The world will be able to share 〔〕 joy of the ride, you can invite the world can hope for a better life 〔〕, with Key to share the joy ride〕.
When the Giant brand big enough, and Giant Bicycle will be a link in the hope that when people think of a bike, you can come Giant brand. When the foundation has been established brand, to enhance the value of the brand, just as it is now near the car ads, like the Giant shing shape the vision to extend the best partner. This shows that the Giant's vision was put forward now marketing vehicle near the marketing practices.
The domestic market restrictions on the population, they made the World 〔Giant, the Giant of the world. 〕, Giant will be the goal of turning the international market. When the Knights of the International Cycling Giant all know, will be riding a bicycle into a Key to allow for a better life can be a tool〕. Just as some car ads, stressed that allows the family car for a better life, not just a transport himself, his family or a tool of the goods.
When their 〔〕 a better life, hope to be able to share, now as Web 2.0, 〔〕 share the joy of cycling to all the friends and family. Now if the community, the community network, or on the road or the usual tourist spots have seen the team. The car ads have not progress to that, I guess in the future of automotive advertising, will form the team, like Giant Key to share the joy ride〕 this stage of the same brand, the Key to share the joy of driving 〕 Way.