The five stages of the brand:
- The first phase of the bike is the Giant.
- The second phase of the unlimited extension of your field of vision.
- The third phase of the World's Giant, the Giant of the world.
- The fourth stage of life can be better.
- The fifth stage to share the joy ride.
When the Giant brand big enough, and Giant Bicycle will be a link in the hope that when people think of a bike, you can come Giant brand. When the foundation has been established brand, to enhance the value of the brand, just as it is now near the car ads, like the Giant shing shape the vision to extend the best partner. This shows that the Giant's vision was put forward now marketing vehicle near the marketing practices.
The domestic market restrictions on the population, they made the World 〔Giant, the Giant of the world. 〕, Giant will be the goal of turning the international market. When the Knights of the International Cycling Giant all know, will be riding a bicycle into a Key to allow for a better life can be a tool〕. Just as some car ads, stressed that allows the family car for a better life, not just a transport himself, his family or a tool of the goods.
When their 〔〕 a better life, hope to be able to share, now as Web 2.0, 〔〕 share the joy of cycling to all the friends and family. Now if the community, the community network, or on the road or the usual tourist spots have seen the team. The car ads have not progress to that, I guess in the future of automotive advertising, will form the team, like Giant Key to share the joy ride〕 this stage of the same brand, the Key to share the joy of driving 〕 Way.
