Brand management innovation

"Management innovation is the survival and development of enterprises of the soul." Corporate and brand is closely integrated with, the rise of corporate brand development will promote the growth and maturity. Maintaining the brand, is, enterprise management an important part. From the management innovation is the core content business survival guide to maintaining the brand and culture, it contains a number of elements, such as brand and the concept of innovation, technological innovation, system innovation, management innovation process. The weak link, so the brand asset management and development control is also weak.