Brand extension of benefits.

1. It can accelerate the positioning of new products, new product investment guarantee of quick decision-making accurate.
2. Help reduce the risk of new products in the market. Brand extension, is a new product has been made available on the brand, or even access to a well-known brands, can be greatly reduced consumer knowledge, recognition, acceptance, trust the process, is extremely effective in preventing the risk of new products in the market And can save tens of millions of high costs, effectively reducing the cost of new products. Compared with similar products, it stood with the same starting point, or even slightly better than rivals, the invincible with a competitive edge. The new brand extension beneficial to reduce the import cost of products in the market.
3. Brand extension will help strengthen the brand, increase brand that the economic value of intangible assets.
4. Brand extension can enhance the core brand image. To improve the overall brand portfolio of investment returns.