The new brand strategy

For new product design new brand strategy known as the new brand strategy. When enterprises in the new product categories in the launch of a product

, It may be found in the original brand name is not suitable for it, or the new products are better and more appropriate for the brand name of the enterprise, need to design a new brand. For example, Chunlan Group to produce the famous air-conditioning, when it decided to develop motorcycles, using the name of the feminization of Chunlan this is not the appropriate, therefore adopted a new brand "Chunlan leopard." Also, the original production of health products Yangsheng Tang development of drinking water, use a better brand name, "the farmer Springs."