Brand cooperation strategy

Cooperation brand (also called dual-brand) are two or more brands in a product together. Each brand can look forward to another brand to strengthen the overall image or purchase intention.

Cooperation in the form of a variety of brands. Cooperation is a brand of intermediate goods, such as the Regal Motors Corp. said the ad, which uses Michelin tires. Another form of cooperation is the same enterprise brands such as Motorola's new phone using a "Motorola Zhang Zhongbao," Zhang Zhongbao company is also a registered trademark. There is also a form of joint venture brands, such as Hitachi's use of a light bulb, "Hitachi" and "GE" co-branded;