The updated brand positioning strategy for the amendment

From the perspective of enterprises, there is no once and for all brands, from the perspective of the development of the times, the requirements of the content and form of brand constantly changing. Brand is a sense from the commercial, economic and socio-cultural point of view of these changes understand and grasp. Therefore, enterprises in brand building, due to their competitive situation and that the target market, sometimes because of the characteristics of the times, social and cultural changes caused by that location.

First, the competitive environment for business Bishijiuxu, Yangzhangbiduan, that positioning. American non-cola drinks - "Qixi" beverage, in the soft drinks market, the study found that cola drinks and always conservative type of people together, while those who are always thinking of trendy symbol of their desire to find Kuangfangbuji Thinking of the markers. So the drinks began to market the new image of the new packaging, and specifically encourage thinking trendy to organize various activities. Bishijiuxu strategy makes Qixi been successful. This is in the face of the two cola companies under the pressing to find a market gap, the brand new market positioning has brought vitality to them.

2. Time changes caused by that location. Such as the United Kingdom was founded in 1908, Lee Cooper (LEE COOPER) jeans is the world's famous fashion brand is one of Europe's leading jeans manufacturer, the past 100 years, his brand image in constant change: the 1940s -- -- Freedom of non-binding; 1950s - treason; 1960s - easily fashionable; 1970s - uninhibited rough; 1980s - under the new wave of标新立异1990s - Fanpuguizhen.