Brand of decision-making

Brand of decision-making is to decide whether to refer to products from the name, logo design activities. Historically, many products do not have to brand. Producers and brokers of the products directly from the barrels, boxes and containers taken out for sale, without any identification of the supplier's credentials. The trip will go through the Middle Ages to the requirements of the handicraft industry, trade marks in the standard of their products in order to protect themselves and consumers from inferior products damage. In the field of art and artists in their works on a tag attached, and this is the first brand marked the birth. Today, the brand of commercial enterprises, especially for the role of values, rapid development of the brand, has very few products do not use the brand. Like soybeans, fruits, vegetables, rice and meat products, such as the past never used brand of goods, was also a feature on the packaging bags, called the sale of brands, it is naturally the purpose of access to the benefits of the brand. The use of the brand benefits of enterprises are as follows: to order processing and tracking of products, protection of certain unique characteristics of the products were competitors to imitate, in order to attract loyal customers the opportunity to market segmentation; help to establish the product And corporate image. Although the brand is the largest commodity market development trend, but for individual enterprises, whether or not to use brand products must also consider the actual situation, because access to the benefits of the brand at the same time, create, maintain and protect brands have made great Costs, such as packaging costs, advertising fees, costs, expenses and legal protection. So in some supermarkets in Europe and the United States has emerged with a brand of phenomena such as the small of the face, toilet paper and other packaging simple, low prices of basic living supplies, which makes enterprises can reduce the packaging and advertising expenses, A price advantage. Generally speaking, for those who can not be in the process of a certain characteristics of the product, the same products as high, consumers will not buy too much attention to brand. In addition, the brand and product packaging, production, prices and manufacturers, etc., are consumer choice and evaluation of external merchandise a clue, for those who value consumer products only the style and price to the neglect of branded products, brands The significance of it very small. If the business when we decide to create a new brand, not just to design a logo for the product or take a name, but must be through various means to enable consumers to achieve the level of brand recognition, or the existence of the brand is meaningless. Unprocessed raw materials and products manufacturers who will not be different characteristics and different form of goods can still use non-brand strategy, this can save costs, lower prices and expand sales.