Brand strategy outlined

David A. Aaker think: this is a brand equity assets, it can provide for enterprise customers and products or services beyond their own interests beyond the value of brand equity is at the same time with a particular brand of close contact, if that brand Text, graphics change, affiliated with the brand on the property will lose some or all. Brand strategy is to produce a series of accumulated corporate brand management and marketing methods, including 4 P and brand recognition, all the elements. Are: brand of decision-making, brand user decision-making, decision-making brand name, brand strategy, brand positioning to the decision-making, brand extension strategy, brand updates.