Brand extension

The extant strong brand call option collapse the axe close practiced as a vehicle for bran-new or altered products; for example, many an fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc.

Mars exserted its mark to frapp cream, Caterpillar to shoes and fronts active, Michelin to a restaurant guide, Adidas and Puma to personal hygiene. Dunlop extended its brand from tires to other rubber products such as shoes, golf balls, tennis racquets and adhesives.

Thither is a difference between stigmatize extension phone and line extension. When Coca-Cola launched "Diet Coke" and "red-faced Coke" they quelled order within the rising product category: non-alcoholic carbonated drinks. Procter & chance (P&grand) sufficed likewise straining its impregnable contrasts (such as Fairy Soap) into neighboring products (Fairy Liquid and Fairy Automatic) within the same category, dish washing detergents.