Meet the interests of the organization

From the basic level to meet the interests of the client organization, which is the first brand competitiveness. Like a dagger to meet the interests of the company which is part of the tip, to insert the market, the key to see whether the sharp tip.

In general, to satisfy the interests of the company's customers are mainly used to meet the company's staff satisfaction, so that they can experience the brand brought about by the interests of all parties. Then, through the brand experience, which can bring benefits?

On the one hand, the brand can influence customers to bring spiritual benefits, so that customers can feel assured that the use of the brand at the same time, it may become an external propaganda on funding, effective for customers to provide brand endorsement.

On the other hand, is itself the product of the basic attributes of the benefits. That is, the performance of the product itself, the actual quality, ease of use, after-sales service, technical guidance, and so on.

Figure 3-1 can be seen in the company to meet the interests of this level, mainly due to the brand's image and products constitute the basic attributes.

From another point of view can be understood as if the business impact of the stronger brand, in the interests of the company's customers, products, customers, by nature, the more confidence.

The brand influence is relatively small, want to meet the interests of the company's customers, it is necessary to rely on more basic product attributes. At this time easy-to-business customers, and many other products have questioned his confidence on a relatively small component.

At the same time, more and more serious of the same products, products of the contest often lead to price competition, and in these circumstances, it is easy to lose a single cause.

As a result, the more powerful brands, and insert it into the market, the more sharp knife!