To satisfy personal interests
For the realization of the second transaction is subject to a certain extent, the key to meeting the people's interests. To meet their personal interests, whether the final form of strategic cooperation, play a critical role in the brand's ability to resolve the risk and level of demand.
Brand defuse risks, mainly refers to the brand's main decision-makers and other stakeholders in the eyes of the intensity of confidence.
For example, the same products, certain brands of higher prices, all people think that this is normal, because the brand value on the price, which is the first layer is the same reason, the brand's ability to defuse the risk of stronger, Access to decision-makers trust will be more support will be more at the same time, the transaction will likely increase.
At the same time, even the brand with a strong ability to resolve the risk, but also meet the key people some of the personal interests, it is noteworthy that people in general, there are two key interests, sales, research must be implemented again clearly . A benefit is the dominant interests in this area of the main means to meet the interests of the company on the basis of more or less, overtly or covertly, taking into account their interests meet, the marketing of industrial products in China is not a strange phenomenon.
Therefore, this should be cause enough attention to, the saying goes: not only water, I am not allowed to prepare. This is the reason.
Another benefit is a hidden interest. This interest is the popular Get a little talk. To carry out targeted analysis to find out their personal in-house to get the attention it or promotion? In order to individuals or companies outside of known or convenient? Or to their relations around the outside of the people some level of interest? Or some element of gray material, or other expressions of interest from them?
Analysis of a clear target audience needs and then meet in a targeted manner, to bear fruit.
When you achieve the interests of the company's customers to meet and satisfy the legitimate interests of the individual, if the brand's ability to defuse the risk of reaching the key psychological bottom line, basic direct links into the next - to achieve sales.
