Do not like big brands

What to see too many dealers, the big story of the brand. It is as if we live in is such a "new era" at every turn on the "P & G", at every turn, "Mengniu." Later, it found that those things in life apart from one, holding them as a success story to talk about funding, as though our business was not much of an effect. After all, these "big players" of the deal were still few and far right. Moreover, I see more "and the other as photos, and then used as a propaganda".

Here, the author on the study of long-term experience with those fighting in business strategy into practical knowledge for everyone to share it.

First, the overall market value. 80, to do business, are basically made. Why, now, doing business as if it is so difficult? The reason is simple, when China's reform and opening up early, what are the initial stage, and the ratio of farmers and businessmen great. After all, business is one of the few people think. As a result, huge market, but only a small number of people who are divided into the hands of every businessman's wealth would be very much more. This is today, some people go for this market, dumplings, I do not know this already-bloody it? In addition, the product loyalty geometry? Degree of homogeneity and geometry it? The piece of pork a few trillion market value of the market, you can see who is going to fight for it? Careers are the same. You have to look at the work you do is use what you value. If everyone can do the job, and, for very many people, the most serious is that you do not have the so-called "relationship" to support. In that case, there is no need for you to try to compete for the market. Really know how to market, will make use of their own selling point, to avoid head-on collision, to create wealth.

Second, labor exploitation. Sometimes, we will find you fix up the car than wage earners will be more difficult, but not much money. Why? First of all, what the care of the car repair, there is no sense of fashion, there is no added value, unlike LV, can in fact use all of a sudden he jumped off the value of - fix, repair is good; good repair, you kung fu is not home. Second, over-reliance on the boss. The industry, are often open their own boss, their repair, so for a long time and found a good business, only to recruit 12 apprentices to help. The matter has come, let us not refer to their own level of apprenticeship. Moreover, the industry does not have too much added value. Overall market value of the clothing is also not as high repeat purchase, and units of time to create high-RMB. The most serious is that the boss will not go to cultivate this gang, a group can create its unit value. Things will pro-Gong, which has led to the store every penny of value a person will be created for small businesses, this is very bad. In recent years, as a very popular online games, we often hear some people say this thing can make, but many people think is a waste of strength, tossing the body a month to make more than 1000 pieces. The crux of the problem is that people do not know how to use them to create a residual value. If a person manipulating the two accounts, earned 1000 yuan a month. In that case, if the ranks of his group, a person can be manipulated 6 account, is 3000 yuan a month. That was why he has not done so? This involves asymmetric information, and to configure machines, such as organizational problems. A studio, every day from the exploitation of wage earners 50 separate flights day and night, a machine that is the 100 yuan.

Third, the actual market value. Restaurants each year could be the market value of several trillion, so here is not necessarily a lot of gold you found it? The overall high-value, shows that it is possible opportunity. But it certainly does not mean that a lot of money. You also need to consider your core competencies, the concept of your product, your location, your promotions, your overall marketing co-ordination, management of your background and so on. Leaving aside the first of these is not to say that I would like to talk shop. In a suburb, you feel good to do business? Simple life of the people here, but at the same time the pursuit of fashion, longing for the prosperity of the city. Such is the double features, so that there are small businesses when a big row as well as KFC and the like into the well-known restaurant industry. You say that I am here to do a good globrand.com? If so, then the food is certainly cutting the market, engage in the traditional fashion, meaning that the "traditional" food, not like the concept of loading and cross; if it is engaged in garments, middle-aged or better, you look at the Where the number of young children are out of work in big cities, the older generation of people have begun to enjoy the blessing of old age, and the land is often less competition - as do the costumes are more young people, and They do all their young familiar with the equipment; do jewelry, this may be a piece of the Blue Ocean, jewelry because of high value-added, requires a lot of expertise, and consumers want to know that they bought in the end is Crystal, or that only a few dollars worth of broken glass.

Fourth, business management. Do not say might not be aware of. In fact, each store will have its own business management. Of course, I will not tell you, "Matsushita" that old story. After all, he was selling electrical appliances and what is your relationship. You can not be the same as selling the printers abroad. Times have changed, we can only say that the practical, educational failure here - not only out of the times, yes, platitudes out of touch with practicality. So, here just want to talk about modern society, which operates the store people. They, in fact, often do not have a set we have not been summed up and analysis of business management. Miss Li opened a clothing store, this street is not very wang, every few months will have to close down shop, the opening of new stores. However, Miss Li is to open the shop or good, stable source, so that the Miss Li An safely store opened a few years, the income was not bad. In that case, her business management for this? Since this is not the street-wang, and many of the same competition. In that case, Miss Li competitiveness Why? The simplest first, we thought that was the difference, that is to say, they are selling the young ladies, I sold men, if men and women have been installed, have Maternity, children's wear has been, it may be Miss Li's cargo Yes, perhaps she is with the sales ladies, but it has a unique vision, she is in itself a living model, beautiful people, good eloquence, and particularly large number of repeat buyers. Miss Chen runs a boutique business is not very fire, but a month or a net profit of Qiba Qian. Of business management, then what is it? First of all, the boutiques are in a low-level stage of the competition, Miss Chen to targeting its stores in Crystal professional households, so that in high-end market. Together with their crystal For in-depth studies over the years, so we would not have to sell fake and shoddy commodities such things. As for her stores, in order to meet the needs of its position, showing the visible nature appropriate place. In addition, the size of the stores, the overall feeling is also to meet the goals of the group designed. This is, no matter where you go, if you see other people's good shops, like a lot of profit, you need to do is not to follow the trend, but look at other people's business - the success of each of the shop behind There is a total unknown, ""!