Quick users of brand planning

We have a few back in front briefly introduce the brand to the crash of the main planning, and then the next chapter we will introduce the audience brand planning. The so-called brand audience, in a nutshell, the brand is the recipient of information collection, which includes the brands consumers (users and buyers), the competitors, spectators and commentators, and so on. The audience for brand planning not only helps to target consumers, the driving force for building a brand; but also for brand design, marketing and dissemination of such acts is extremely instructive, to know ourselves and our enemies Baizhanbudai. As a result, the audience for the brand of precision planning will help the fast-growing brand, which includes the brands of competitors, buyers, users and critics such as the precise definition and assessment of the content, and so on.

Here, we will first introduce the brand to users of the planning points. The so-called brand user, that is the practical application of a collection of brand carrier. They are the basis for the existence of the brand, not brand users, all other brands in the end will be a castle in the air, which is the operator of each brand must bear in mind the principles, such as the end of last century that claims to be the largest in the history of communications projects, "Iridium" Is due to the lack of users are forced to spend money directly on the loss of more than 5,000,000,000 U.S. dollars. Therefore, to save the fast-growing brand, brand users precise planning is essential. In general, users of brand planning for sure to do a good job in the following three elements:

First, it is clear who the user

Only clear which brand the user, we would not be able to brand planning and operations targeted and effective driving force for building a brand, driving brand to grow and prosper. How to clear it? There are two general ideas: first, starting from the carrier's brand, and the other is from the market's needs. The former are more suitable for the carrier already existing brands, that is, business has able to market products and services in order to promote sales and brand creation, which is the brand as a marketing tool for thinking, the overwhelming majority of the brands are The so-sheng; the latter is more suitable for all the start-up brand from scratch, that is, individuals or companies found in the market there is a demand for the group and its brand is defined as a user, which is a brand to be regarded as assets The mode of thinking.

Second, users need dialysis

A clear brand users, their need for a thorough analysis and found that the needs of the user already exists which, more importantly, those who tap the potential. From the general need for the material needs of globrand.com and psychological needs of the two perspectives of the interpretation, it is usually the core of the brand research. As the user is often on their own needs can not have a clear understanding, therefore, must see through the nature of the phenomenon, its understanding of the subconscious, and only this way can the real needs of the users of dialysis.

Third, to identify ways to meet

The user needs to know, we have to be based on the user's needs and meet the economic analysis, and can choose to enable users to meet the increasing needs, and then used to determine how to meet it, is Through functional or psychological, functional (psychological), and what manner, and so on. For example, a user needs a clearer television picture, we can improve the clarity of the screen to improve signal transmission quality and increase the quality of the source itself, and other aspects. In another example, to increase the screen resolution can be scanned line by line, 100HZ show that 1.07 billion color processing technology to achieve.

In short, brand planning is not only a lot of users planning on the premise, and will operate in the future, such as production, marketing and services program to play the role of the far-reaching, and must not neglect.