The economic crisis to its brand value-added
"Brand to its value-added," is not a value not to, but enterprises must conform to the trend of consumer senses changes in the marketing communication in strengthening the real value of the product, do not over-emphasize the value of the virtual - the added value of the brand.
Consumer value of the sub-rational values and emotional value
Reason is the value of their products to consumers is the more dominant the value of visual comparison which could be perceived to be of value to consumers through vision, hearing, touch, taste, and other visual perception.
Sentimental value to the consumer is brought about by purely psychological feeling, this is a hidden value, that is, consumers do not see or touched but can feel a kind of value, is a virtual value.
To the economic crisis, a rational consumption, increasing the value of virtual neglected
The economic crisis is coming, more and more cautious consumers spend money, save more and more and more rational. In this case, the consumers more and more the value of virtual neglect, more and more attention to the real value of the product itself. More consumers concerned about the currency to pay, what was the real interests of the product.
Therefore, consumers in the purchase of goods, taking into account all the more reason to pay more attention to cost-effective products. In the end product will be a choice of "slashing the" brand value-added, direct comparison of product features and prices. The same function, the same sense of the quality of products, more choices to consumers at lower prices. Cost-effective products into the consumer's purchase decision factors.
At this time, the right marketing can not be too heavy in the pursuit of value-added brands, products and return the value of rational functions. Globrand.com must be strong emphasis on the rational product features and benefits of the development of marketing communications. The empty, the brand's selling points to put emotions aside, but to highlight the features of the product selling point, as well as brought about by the objective function of interest. This time, emphasis on function than the selling points to emphasize brand feelings more effective selling point.
Do not is not a value-added, but pay more attention to the real value of the product.
The economic base and economic status of the concept of consumption decisions, consumption Decides concept of consumer attitude, the attitude of the consumer spending decisions, consumer behavior determines the end product of choice in the end-consumer products and choose a final decision on the fate of the business of life and death.
"Brand to its value-added," is not a value not to, but enterprises must conform to the trend of consumer senses changes in the marketing communications products to strengthen in the real value of the brand will not be magic, too much emphasis on the value of the virtual - Brand Value-added.
And in fact, the real value of the product itself, the embodiment can bring added value, we should try to let the value of the product can be perceived, and stressed that the real value of the product at the same time, to allow a greater sense of the value of the product. In other words, focus on the value of the product itself to do value-added, not too focused on the brand's value (the value of the virtual) to do.
